Prove Us Wrong is a digital curation platform centered on the values of transparency, integrity, and trust in information. During the early development phase, I was responsible for designing a brand identity that visually reflects these principles while aligning with the aesthetics and values of the Web3 ecosystem.

The visual direction is inspired by traditional journalism, combining strong editorial typography with a clean and functional design system. The logo is structured and assertive, projecting clarity and reliability. A limited yet impactful color palette—featuring red, black, and white—reinforces the brand's serious tone and its mission to challenge misinformation.

The identity was designed to scale across a wide range of digital contexts, from decentralized applications to community platforms and social awareness campaigns. Typography, layout, and content tone were all aligned to support the platform's goal: empowering users to navigate today's information environment with confidence and critical thinking.